Ricardo Preto is a Creative Director and Designer.
He designs his own collection as well as private brands for women and men to Department Stores.
These collections have the fully integrated WHITAKER LIFESTYLE METHOD, which allows him to build a complete wardrobe geared to specific lifestyles with a complete range of shoes bags and accessories.
Ricardo Preto’s collections allow an easy visual merchandising method where the different items can be coordinated with in several deliveries, maintaining always the vision of who is the target customer.
As a Creative Director and Designer Ricardo has a vast experience working in Asia and Europe.
• Private Brand Development
• Floor adjacencies and brand selection
• Marketing campaigns and lookbooks by lifestyle
• Store environment conception
• Visual merchandising in house training